Foodland Youth
Football Camp
Sports
The Opportunity
Shoppers like to “keep it local” in Hawaii, and embrace athletes from the islands that make it big as a professional football player. Due to the remote nature of Hawaii, there are less football camp options available, so providing more access to young players is great for the community.
The Experience
BDM designed a custom Youth Football Camp presented by P&G and Foodland. The camp featured a coaching staff that included 7 ex-NFL players, all Polynesian players with local ties. Participation in the camp was offered as GWP for kids in Grades 1-10.
Retail XP events drove awareness & registrations. In addition, local after-school programs were also contacted with camp details. The final event included almost 150 enthusiastic Participants and more than 500 Family & Friends watching from the stands!
Samples Distributed
Coupons Distributed
Store Displays
Gifts with Purchase
Event Details
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Timing
8 Weeks
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Events Executed
12 Events
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Locations/Markets
Oahu, Hawaii
Consumers Engaged
2,850
Camp Participants
140
Other Sports Marketing Projects
WALMART MARCUS MARIOTA APPEARANCES
Football fans in Hawaii love opportunities to get up close and personal with their favorite, local players. We developed a unique program in Oahu with quarterback Marcus Mariota - his first public appearance event! At three different Walmart locations, Marcus took more than 2,500 photos with eager football fans and spent quality time with store associates. A big win all around!
YOUTH SOCCER CLINICS
BDM crafted a custom P&G Youth Soccer Clinic for activation in retailer parking lots. Each of our clinics were free to the public and featured USA Soccer certified coaches instructing kids age 4-12 to achieve five unique skills stations.
In partnership with our Retail Customers, we delivered all the hydration products needed on a hot day! Snacks, games, and P&G product samples were available all day long.
UNIFIED GROCERS EXPO “TRAINING CAMP"
BDM built a custom football themed “Training Camp” activation that highlighted P&G brand innovations and product displays, while seamlessly transitioning Unified retailers from one presentation to the next. We also brought ex-player Shaun Phillips to help draw big crowds to our space, sign autographs, and put the focus on P&G!