Shoppers like to “keep it local” in Hawaii, and embrace athletes from the islands that make it big as a professional football player. Due to the remote nature of Hawaii, there are less football Camp options available, so providing more access to young players is great for the community.
BDM designed a custom Youth Football Camp presented by P&G and Foodland, with a coaching staff that featured 7 ex-NFL players, all Polynesian players with local ties. Participation in the camp was offered as GWP for kids in Grades 1-10.
Retail XP events drove awareness & registrations, and we also contacted local after-school programs with camp details. The final event included almost 150 enthusiastic Participants, and more than 500 Family & Friends watching from the stands!
Gifts with Purchase
May and June 2017