Darrell Lea Real Twists Launch
Live Events


The Opportunity

Darrell Lea, an Australian candy company, was launching their Real Twists stateside.  BDM was tasked with expanding market share and growing distribution and preference via experiential interactions at retailers, lifestyle events, and through guerilla mass sampling.

The Experience

BDM created an entertaining space for event attendees to learn about Darrell Lea, instantly try the new Real Twists product, and have some fun with us.  Our branded experience included a custom-built, modular footprint with sampling on one side and a unique photo opportunity on the other.  We educated & engaged hundreds of thousands of consumers, incited instant trial, and drove purchase in-store as well as online.

Samples Distributed

Coupons Distributed

Consumers Engaged

Event Details


  • Timing

    9 Weeks


  • Events Executed

    108 Events


  • Locations/Markets

    New York (with a small retail extension into Boston)


Consumer Impressions

1,492,335

 

 

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