Fred Meyer College Nights

The Ask

Build a college-focused program across northwest markets that increases store traffic, influences immediate sales and generates buzz and excitement around P&G brands at participating Fred Meyer locations.

The Solution

An in-store Beauty & Grooming and Fabric Care-focused program that captured incremental cases with the customer, while creating memorable one-on-one shopper experiences through interactive education, sampling and immediate purchase incentives. College students shopping at Fred Meyers College Nights events received samples, coupons, giveaways and custom COVERGIRL manicures.

Samples Distributed

Coupons Distributed

Store Displays

Gifts with Purchase

Event Details

  • Timing

    August – September 2015

  • Events Executed

    15 Events

  • Locations

    Washington, Oregon, Idaho



consumers engaged


of shoppers received one or more P&G samples

25 Shoppers

received manicures at each event

Other Retail Projects

Walgreens Grand Opening

Customizable Grand Opening that offered a unique in-store event, focusing on Gillette. This event creating memorable interactions between shoppers and P&G products, while also building support within the store management team in the Hawaii market.

Impressions: 2,800

Consumer Engagements: 1,700

Samples Distributed 2,200



Retail XP

In-store events focusing on product education through sample and coupon distribution, with  additional on-site gift with purchase incentives that provide a tool for customer teams to sell in cases. 10,000+ events executed within the last two years.


Kroger Ultimate Beauty Events

In-store beauty events with personalized Olay skin consultations, CoverGirl makeovers, manicures, and product recommendations.

Total Ultimate Beauty makeovers: 40
Total Ultimate Beauty manicures: 34
Total Olay Beauty gift sets distributed: 40