Build a college-focused program across northwest markets that increases store traffic, influences immediate sales and generates buzz and excitement around P&G brands at participating Fred Meyer locations.
An in-store Beauty & Grooming and Fabric Care-focused program that captured incremental cases with the customer, while creating memorable one-on-one shopper experiences through interactive education, sampling and immediate purchase incentives. College students shopping at Fred Meyers College Nights events received samples, coupons, giveaways and custom COVERGIRL manicures.
Gifts with Purchase
Customizable Grand Opening that offered a unique in-store event, focusing on Gillette. This event creating memorable interactions between shoppers and P&G products, while also building support within the store management team in the Hawaii market.
Consumer Engagements: 1,700
Samples Distributed 2,200
In-store events focusing on product education through sample and coupon distribution, with additional on-site gift with purchase incentives that provide a tool for customer teams to sell in cases. 10,000+ events executed within the last two years.
In-store beauty events with personalized Olay skin consultations, CoverGirl makeovers, manicures, and product recommendations.
Total Ultimate Beauty makeovers: 40
Total Ultimate Beauty manicures: 34
Total Olay Beauty gift sets distributed: 40