Ralphs Tailgate
Program
Retail


The Opportunity

Deepen the bond with local Shoppers by associating with a Sport that is fueled by passionate, loyal fans. In partnership with Ralph’s, we developed a robust program that engaged Shoppers in-store, online, and at the stadium.

The Experience

Our “Shake Your Tailgate” program asked Southern California football fans to show us their best TD Dance. Participants had to share with friends & family and generate votes each week to win season tickets.

We engaged USC & UCLA fans at Ralph’s stores each week during the season, demonstrating how P&G products fit into their preparation for the next game. Shoppers were also asked to film their TD dance right on the spot!

On Game Days, our VIP space at the Stadiums were filled with more Shoppers enjoying Games, Live Music, Product Sampling, Face-painting, TD Dances, and other family-friendly activities.

Samples Distributed

Store Displays

Gifts with Purchase

Painted Faces

Event Details

  • Timing

    September 2016 – December 2016

  • Event Executed

    132 Events 

  • Locations/Markets

    Los Angeles, California

ralphs

Consumers Engaged

40,850

 

Other Retail Projects

FRED MEYER COLLEGE NIGHTS


BDM created an immersive shopping experience that got students "Set for the Semester" at Fred Meyer College Nights. Samples and education of core P&G brands was a priority! Students were also given the chance to win one of our gift baskets, stuffed with everything they need to start the semester fresh.

RETAIL XP


Our Retail XP experience is fueled by themed programs that deliver relevant solutions to Shoppers all year long. We have a streamlined approach to efficiently deliver a memorable retail experience that supports key merchandising events and drives incremental sales.

WALMART FRESH SCENTS & STYLES EVENTS


BDM developed interactive "Fresh Scents & Styles" Innovation Stations to interrupt shoppers in-store, and deliver news on two feature brands. Shoppers were pampered with personal style sessions as they learned about the latest Pantene product improvements and hair trends. Meanwhile, a Gain Scent Experience was delivered, and our teams handed-out Scent Cards to help drive decision-making.
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