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About BDM

Through the power of partnership, we create authentic, shareable brand experiences at live events, retail visits, and sports venues.


BDM is a lean, nimble experiential agency with a responsive and client-centric approach. Our seasoned team delivers outstanding strategic & creative solutions, operational excellence, and depth of experience – without the bloated overhead.




Larry Nguyen

President & CEO

“A good leader is not necessarily one who does great things.  He is the one that inspires others to do the greatest things.”

Ed Slavin

Executive Vice President

“We use “if” to discuss the infinite possibilities of the future, not to make excuses for the failings of the past.”

Mark McDonald

Vice President, Client Services

“The best marketing doesn’t feel like marketing.”

Jamie Selleck

Vice President, Operations

“A small team of A+ players can run circles around a giant team of B and C players.”

Jordan Hundrieser

Operations Manager

“Dare to Dream”

Nicole Sullenger

Senior Account Manager

“If you work really hard and are kind, amazing things will happen.”

Holly Cocozza

Senior Regional Manager

“The best way to predict the future is to create it.”

Michael Guzman

East Regional Manager

“Perfection is not attainable, but if we chase perfection we can catch excellence.”

Justin Duplantis

Field Services Manager

“Practice makes progress”

Dorice Exline

West Market Manager

“Life is an adventure, on which tourists collect souvenirs and explorers collect stories. Be an explorer!”

Lisa Rapal

Hawaii Market Manager

“The minute you think of giving up, think of why you held on so long.”

Monica Rios

Sourcing Lead

“Satisfaction lies in the effort not in the attainment, full effort is full victory”

Claudia Quezada

Administrative Assistant

“Be true to yourself and great things will follow.”

John Selleck

Asset Coordinator

“Even if you’re on the right track, you’ll get run over if you just sit there!”